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(cross-posted on the Google Commerce Blog ) Google I/O is here! With tickets selling out in 20 minutes, we know that many of you who wanted to attend are unable to. In an effort to bring I/O to you, we’re live streaming some of the sessions . Tune in today, June 27th at 4:00 PM PDT to catch our session on monetizing digital goods online with Google Wallet, featuring Google engineers and a guest partner. For links to this session and all the live streams, stay tuned to our Google I/O site: developers.google.com/io . And remember that you can get in touch with us year-round. We hold bi-weekly office hours on a Google+ Hangout to answer your payments-related questions. Find the next scheduled office hours at developers.google.com/live . Posted by Peng Ying, Developer Programs Engineer

Google created a infographic exploring Father’s Day digital trends. Take a look at what we found below; including how instrumental and varied online research is for gift giving. Advertisers can uncover similar demand insights and query trends using Google Insights for Search . Posted by Keri Overman, The Google Retail Team

Since its launch in mid-February 2012, the (still-new) AdWords Community , has been a place for advertisers from different parts of the world to come together and exchange ideas, advice and stories with other AdWords advertisers. It's really inspiring to see people sharing their best practices, pointing each other to resources, and enthusiastically helping those who need it. I’d like to share with you a few comments from our members on their experiences with the AdWords Community: NehaGupta : “I am happy to be part of Google AdWords Community. I love to discuss about Google AdWords as much as I can as I believe discussions always bring something knowledgeable. Perfect platform for me. I am really excited spending more and more time here instead of Facebook. Everyday I’m learning new things and also trying to take part in conversation by replying answers asked in the forum.” PPCBossman : “Hundreds of advertisers flow in and out of this Community on a daily/weekly basis and we all ro...

We know it’s a tough world out there for retailers, and that every moment and dollar saved can make a difference. At Google, we’re on a mission to empower retailers as never before with technologies to help you keep up with your hyper-educated customers, complex supply chain communications, distributed teams, training demands, and brand evolution. Curious to know how Google helped a major retailer address some of these issues? I’m hosting a free webinar on Thursday, June 21, with Jason Breazeale, Senior Manager of Collaboration for international food retailing group Ahold. Jason will talk about how Ahold moved 55,000 employees to Google Apps so that its global workforce could enjoy the benefits of Google’s integrated, web-based platform for communication and collaboration. I hope you’ll join us. Please register at this site . To help you gain a better understanding of how retail companies like Ahold and others are working with Google Apps to solve their real-world challenges, here’s a...

I recently asked my teenage sister to tell me what’s hot and what’s not in beauty and fashion. With a 16-year age gap between us, I consider her my informant on all things trendy and cool. On beauty she had this to say, “It’s better to wear less makeup than, like, a lot of makeup, but neon colors are cool too and, like, don’t just do your hair straight because that’s boring, you know?” I said I didn’t know. But in true teenage fashion she told me she would not elaborate any further by giving me a slight eye roll and turning her attention back to her mobile phone. So in order to find out more on the latest beauty trends, I decided to do what I do best and head online to research. Starting with search, I quickly found that there are a lot of exciting beauty trends to explore. For instance, when it comes to ‘non-boring’ hairstyles, the sock bun is all the rage. As the name implies, you hide a (preferably clean) sock in your in your bun to give it more volume. A bolder, edgier hairstyle...

(cross-posted on the Official Google Blog ) Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase. We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply. Helping shoppers choose stores they can trust When shopping online, you may come across the Google Trusted Stor...

(cross-posted on the DoubleClick Advertiser Blog ) There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital world continues to grow and diversify. We believe that as an industry, we’re on a common digital journey and that the next wave of innovation in ad tech will come from us all working better together. However, like all great opportunities, there are challenges and questions, such as: How do we unlock the next $50 billion of opportunity for digital advertising? How do we deliver those immersive, interactive experiences to today’s empowered consumer demands? What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers? On June 5th we’re hosting DoubleClick Insights to start exploring some answers to these questions. Senior leaders from to...