mortiz077

(Cross-posted from the DoubleClick Search Blog ) Running top-notch digital campaigns for the holidays can be a lot of work, and your to-do list can seem never-ending. On top of the festivities of the season, you’re juggling fleeting promotions, revising stale ads, and trying to balance your budget -- all in hopes of reaching holiday shoppers at the moment they’re looking to buy. So how do you succeed online during one of the busiest times of the year, and reach the right people with the right message, at the drop of a (Santa) hat? Over the past few weeks, we’ve shared some best practices to whip your campaigns into shape, just in time for the holidays. Today, we wanted to recap a few of our favorite search marketing “stocking stuffers” to put the cheer back in your holiday and help you go faster, smarter, and better than ever before. With tools to scale and streamline your seasonal campaigns, find some extra time to sit back and enjoy your toasty apple cider -- while we take care of th...

(Cross-posted on the Inside AdWords Blog ) Along with a user's query, context signals like location, time of day, and device have become increasingly important in showing people the right ads with their search results. With enhanced campaigns , it's now easier to reach people in the moments that matter across all screens, with ads that are more relevant to a user's intent and context. Now we're incorporating another powerful capability to tailor your search campaigns for different audiences – remarketing lists for search ads (RLSA). With this feature, you can modify your search ads, bids, and keywords based on your visitors' past activity on your website. As we transition out of the beta test of RLSA, announced in July 2012 , we'll be making the feature available to all advertisers using enhanced campaigns over the next few days. Combining intent, context, and audience for better search ads  Search ads work great because they're relevant to the user's in...

As we continue to expand our advertising solutions, our goal is to provide a great user experience for both advertisers and consumers. We know that advertisers are always looking for new ways to reach their customers with compelling ads that drive engagement and conversions. Today, we are excited to announce the launch of dynamic remarketing to all clients with a Google Merchant Center account. We are also currently piloting this new feature in the travel and education sectors and plan to expand availability to more sectors later this year. Beautiful, tailored ads to reconnect with customers Dynamic remarketing lets you automatically create beautiful, customized ads that connect with shoppers across the web, by reminding them of items they've seen on your site. You can build ads quickly with dozens of templates to choose from that you can customize to reflect the design elements of your brand. We have also made it easy to get started by automatically creating dynamic text and disp...

Join Anastasia Holdren for a 30-minute Hangout on Air hosted by Google Engage for Agencies featuring the benefits of remarketing on the Google Display Network. Learn about the different remarketing strategies you can implement to help clients achieve their online goals. Anastasia Holdren is President of SEM Training, providing training and consulting for Google AdWords advertisers. Working with Google, she piloted the Seminars for Success program in 2006. RSVP for the hangout here

Shopping cart abandonment is one of the most pervasive concerns among online retailers, and with good reason. Studies show that 75% of your site visitors will likely leave without making a purchase, and 85% of the top 1,000 online retailers are doing nothing to combat this growing issue (Listrak 2011). If you are investing in channels to drive traffic to your site this holiday season, take advantage of the opportunity to add value to your campaigns and maximize ROI by using your existing AdWords Conversion Tracking pixel to remarket to past converters. Remarketing using Conversion Tracking (RMCT) adds an innovative and personal layer to your remarketing investments by targeting loyal customers who have already purchased from you. This creative approach to Remarketing has twice the win rate of conventional Remarketing (Google internal research), and is a great way to multiply conversions among loyal customers during the crucial post-holiday period. By tracking conversions and collectin...