mortiz077

(Cross-posted from the DoubleClick Search blog )   Dust off your textbooks and boot up your laptops: it’s time to go back to school! While “Back to School” might be a dreaded time for students, it also presents unique challenges (and opportunities) for retail search marketers. More than 60% of shoppers will begin their Back to School shopping online, and most shoppers report that online research will have a notable impact on their in-store purchase decisions. In a highly competitive online space, how can you as a search marketer work faster, act smarter, and make better decisions -- all before that final school bell rings?   Today, we want to help you beat the Back to School blues and take advantage of the second largest retail event of the year. So we’re opening our school supply box and sharing a few successes we’ve heard from search marketers who’ve done their homework. Below are just a few powerful tools from DoubleClick Search to make sure you’ll get voted “most likely ...

July - the month of barbeques, swimming pools, and the height of summer fun - also signals the second largest retail event of the year, Back to School shopping. To understand how people are shopping this year, we surveyed back to school shoppers and took a look at search trends on Google and YouTube.  Our research shows two trends: first, this is the earliest back to school shopping season on record, as the ability to research online at any time, anywhere, on any device, has sped up shopping noticeably. And second, based on Google Shopping data the odds are you’ll see a lot of One Direction lunchboxes at your local school this year. Research in July, purchase in August Our study found that not only are people already shopping, by the end of July most of their back to school research will already be complete. On Google, searches for “Back to School Sales” started trending two weeks earlier this year than in 2012. While just a small group of consumers have started to make purchases ...