Don't Turn The Lights Off On Your Customers
Keeping the lights on is a simple phrase, with simple meaning- make sure you leave the lights on so your customers can find you, or find your products- online. When- the week between Christmas and New Years- a week that could easily get left behind, but who would pass on a customer that has intent to research or buy during a week with plenty of time for web surfing, video viewing, social networking and walking into stores armed with their new mobile device or tablet? Just think of the poor folks that have to work on Monday, December 26th- they will be online, researching and shopping. And if they're not working that day- they're heading out to redeem those gift cards online or in-store (or returning that hideous sweater from Aunt Suzie). Last year, Sunday, December 26th was the fifth largest eCommerce shopping day and ShopperTrak estimates it could be the 3rd largest day this year, since it falls on a Monday. If you're a numbers person, here are some of the stats behind wh...