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With more and more retailers offering holiday deals earlier in the season, the excitement about Black Friday is no longer confined to a single day. Now it’s more like a month-long event. As a result, one in five shoppers plan to head to stores on Thanksgiving Day to capitalize on Black Friday deals. 1 To get a read on the trends heading into Black Friday, we took the temperature of holiday shopping online. We looked at search trends on Google, insights from Google Consumer Surveys and top trending purchases on our same-day delivery service, Google Express. Mobile shoppers are out in force As smartphone shoppers hunt for deals during snackable moments throughout their day, this holiday season will likely be the most mobile ever. Shopping searches on Google coming from smartphones have increased 3.5x year over year and continue to grow. 2 And we’re currently sending more mobile traffic to retailers per week from Google Shopping than we did during the peak of last holiday season. 3 The ...

(Cross-posted from the Google Commerce Blog ) This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. 1 That’s because shopping doesn’t stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we’ve gone from midnight snacking to midnight shopping. To understand how digital trends will impact this year’s shopping season, we conducted our annual Holiday Shopper Intentions research with Ipsos MediaCT, surveying consumers on their shopping behavior. We found that people are shopping earlier, using online video to help with research, and turning to smartphones as personal shopping assistants. Black Friday is becoming a month-long event People are starting their research early...

Holiday shopping is already in full swing, and people are increasingly turning to the internet to get advice on what’s hot, who they should buy from and where they should purchase their gifts. In our study conducted with Millward Brown Digital, we found that searchers are 1.5x more likely to buy than those who don’t use search, making them a particularly valuable audience for marketers. Find out what you need to know about the search habits of 2013’s holiday shoppers on Google Think Insights . Posted by Nina Thatcher, The Google Technology Team

Can you believe Thanksgiving is once again upon us? While it is a great weekend to reflect on all that we have to be thankful for and to catch up with friends and family, Thanksgiving weekend has also has become the official kickoff for the holiday shopping season. Although previously just a single-day shopping extravaganza, Thanksgiving weekend has exploded into a packed 5-day shopping bonanza filled with special discounts and deals. With online sales up over by over 25% in 2011 (comScore), 2012 promises to bring an even better weekend for Retailers. So, before you head out to shop yourself this weekend, here are some must-know tips & tricks to ensure you’re set-up for success: Thanksgiving-Day Shopping is bigger than ever before: Thanksgiving Day shopping trends have dramatically shifted the past couple of years. Previously, a ‘turkey-coma’ was spent resting, or napping, in anticipation of store openings at midnight on Friday morning. However, more recently, with the surging popu...

While retailers might still be carting out decorations and Black Friday deals have yet to hit shelves, the holiday shopping season is already in full swing. Searches for “holiday gift” on Google have already spiked 156% since the first of November, and searches for “Black Friday” are up 546%. In the days leading up to the biggest shopping event of the year, we took a look at early trends in holiday shopping using Google Consumer Surveys and found that it’s shaping up to be the first Nonline holiday season . People are shopping earlier and shopping smarter, both online and in stores. Case in point, while 80% of shoppers plan to research their purchases online, 69% of apparel shoppers still plan to make their purchases in a store while 36% plan to purchase online. Shopping earlier, shopping smarter Although we’re only halfway into November, many consumers have already purchased their holiday gifts - 14% of people who plan to shop for toys have already made purchases, 11% for apparel s...

Today, shopping is no longer limited to the mall - it happens at home, waiting in line, or at the doctor’s office. If you’re armed with a smartphone, every moment is now a shopping opportunity. As retailers gear up for this month’s back-to-school shopping crunch, we took to the digital Main Street to find out how consumer shopping patterns have changed. Focusing on apparel shopping, we analyzed consumer shopping behavior from the point of sale backward, and surveyed apparel shoppers to understand shopping trends. We found that not only is online research playing an integral role than in both online and in-store purchases, consumers are increasingly shopping on their mobile devices and using online video to inform purchase decisions. In fact, 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video online. Here are a few highlights from the report: Mobile devices bring the mall to you Mobile shopping is not a sporadic activity limited to weekend trips ...