Connecting shoppers and great stores online
(cross-posted on the Official Google Blog ) Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase. We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply. Helping shoppers choose stores they can trust When shopping online, you may come across the Google Trusted Stor...