mortiz077

When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce sites, retailers lose the shopper who checks a phone in store, and buyers only visit stores to transact or showroom. Those are three common myths debunked in Digital’s Impact on In-Store Shopping 1 , new research conducted by Ipsos MediaCT and Sterling Brands for Google, based upon purchasing behaviors of more than 6,000 smartphone shoppers. Although 95% of all retail transactions still occur in-store 2 , smartphones have quickly become consumer’s favorite and most trusted “shopping assistant.” These handy devices reduce buyers’ remorse, raise consumer expectations for getting more accurate and faster information from store associates, and present new challenges for hungry retailers. For instance: 68% of shoppers surveyed said they were happier with store purchases when they did research online before buying, according to those surveyed  71% expect c...

(Cross-posted from the Google Analytics Blog ) Plan ahead. Over the past few years, we’ve seen the holiday rush begin earlier and earlier . And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We’ve analyzed transaction behavior from a portion of our Google Analytics accounts over the 2013 holiday season to develop a guide for seasonal success.  Which days drive the most transactions? In order to develop a successful holiday retail strategy, it’s important to first understand the days that drive the most sales for your business. Once you understand this, you can craft a strategy that optimizes your media and promotion not only for these days, but for the entire holiday...

(Cross-posted from the DoubleClick Search Blog ) Running top-notch digital campaigns for the holidays can be a lot of work, and your to-do list can seem never-ending. On top of the festivities of the season, you’re juggling fleeting promotions, revising stale ads, and trying to balance your budget -- all in hopes of reaching holiday shoppers at the moment they’re looking to buy. So how do you succeed online during one of the busiest times of the year, and reach the right people with the right message, at the drop of a (Santa) hat? Over the past few weeks, we’ve shared some best practices to whip your campaigns into shape, just in time for the holidays. Today, we wanted to recap a few of our favorite search marketing “stocking stuffers” to put the cheer back in your holiday and help you go faster, smarter, and better than ever before. With tools to scale and streamline your seasonal campaigns, find some extra time to sit back and enjoy your toasty apple cider -- while we take care of th...

Brands are engaging their audiences on YouTube by creating powerful stories that integrate with their digital advertising campaigns. This issue of YouTube Insights sets out to help brands build strong connections with their fans in the most effective way. We showcase learnings from such brand stories, along with data and stats on audiences, and reveal the results of advertising on YouTube and other Google properties. Join us for the YouTube Insights Hangout on 11/7 at 1pm EST moderated by Tara Levy, Managing Director, Google Ads Marketing. She will facilitate a discussion around the YouTube audience and methods for leveraging YouTube to successfully engage active viewers, including highlights from the You Insights Report . Panelists include experts: Mike Henry, CEO, Outrigger Media  Ann Greene, Millward Brown  Rob Davis, Executive Director, Ogilvy Content Practice  Gun Johnson, Advertising Research Director, Google  To RSVP and find out more information, please clic...

(cross-posted from the Inside AdWords blog) In a couple of days, it will be November and the holiday rush will be in full swing. With six fewer days between Thanksgiving and Christmas compared to last year, retailers must make the condensed holiday shopping period count. Here are our top tips for using Product Listing Ads (PLAs) to your advantage this holiday. Sway undecided shoppers with timely promotions. Gift givers are often in the market for things they don’t normally buy, and according to our recent research , price is the main reason they decide to shop somewhere new. We saw this in action last year, as one in four holiday shoppers purchased from a retailer they had never shopped with before. Including promotional text like free shipping, price discounts, coupons, and purchase incentives in your PLA campaign can help close the deal with shoppers still trying to make up their minds. In fact, one in five say free shipping will be the deciding factor on purchases this year, so ma...