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There’s no doubt that technology continues to transform the pace of business. In the past, it wasn’t possible to track online conversions back to ads in real-time. You couldn’t always be sure you were advertising only in-stock items or immediately traffic out seasonal assortment changes. But now advanced digital marketers are able to take advantage of real-time conversion and product data in their advertising campaigns to great effect. Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity. Most retailers still don’t take advantage of existing real-time capabilities in digital marketing, and leave a significant opportunity for savvy marketers who do. Come hear Forrester and Google talk about:  Results from Forrester’s retail search study  Insights about the retail search market, and where you can take advantage  How to become more “real-time” in your own digital advertising  Speakers: Shar VanBoskirk, Princip...

Recently the Google Shopping team introduced Shopping Campaigns , to better utilize Product Listing Ads (PLA). These campaigns allow you to streamline how you manage and bid on your products, report your performance, and find opportunities to grow your traffic from Google. Learn how to put this new campaign type to work for you in this week's Learn with Google webinar. We'll walk through campaign how-to's, best practices, and optimizing your PLAs. This webinar will feature a live question and answer session with Nicole Premo, a Google Shopping partner manager. Be sure to register and have your questions answered. We'll kick things off on November 20, 2013 at 10am PT / 1pm ET and the webinar will run for about an hour. Click here to register. Posted by Matt Ludwig, The Learn With Google Team

Brands are engaging their audiences on YouTube by creating powerful stories that integrate with their digital advertising campaigns. This issue of YouTube Insights sets out to help brands build strong connections with their fans in the most effective way. We showcase learnings from such brand stories, along with data and stats on audiences, and reveal the results of advertising on YouTube and other Google properties. Join us for the YouTube Insights Hangout on 11/7 at 1pm EST moderated by Tara Levy, Managing Director, Google Ads Marketing. She will facilitate a discussion around the YouTube audience and methods for leveraging YouTube to successfully engage active viewers, including highlights from the You Insights Report . Panelists include experts: Mike Henry, CEO, Outrigger Media  Ann Greene, Millward Brown  Rob Davis, Executive Director, Ogilvy Content Practice  Gun Johnson, Advertising Research Director, Google  To RSVP and find out more information, please clic...

(cross-posted from the Google Inside AdWords Blog ) We’re excited to share our fall series of Learn with Google webinars. These web events will demonstrate how to use digital marketing to build brand awareness and give you the tools you need to drive sales. This season we’re focusing on Search and Display, two fundamental building blocks for digital marketing. We will be introducing new tools, as well as providing tips for existing ones. Every webinar is led by Google product experts and includes time for live Q&A. Sign up to start becoming a smarter digital marketer today. Upcoming webinars: October  17 [Wallet] Maximize mobile conversions with Google Wallet Instant Buy 22 [Search] Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal 23 [Shopping] Google Shopping - Mobile/Local 29 [Mobile] Driving More Revenue from App Installs  November  7 [Display] A Creative Approach to Engage with Your Customers Online 13 [Search] Measuring Convers...

(Cross-posted from the Google Enterprise Blog ) Posted by Meghdutt Brahmachari, Product Marketing Manager, Google Enterprise No wonder the customers of Speedway Motors love the retailer so much. The world’s largest manufacturer of specialty hot-rodding and racing products is using Google Search Appliance (GSA) to help car-racing fanatics quickly find and buy the hard-to-find parts they need from among thousands of items. Fast, relevant search creates loyal customers, including a handful who have been getting their parts from Speedway Motors for more than 30 years. In our upcoming Hangout On Air with Speedway Motors - taking place Thursday, September 19th at 10 a.m. PT - you can hear Chris Chance, Speedway’s Director of IT, chat with Joe Davidoff, North American Sales Manager for Google Commerce Search. Also, Dwayne Remekie, Practice Director for enterprise solutions consultant GroupBy, will show a demo of GroupBy's product that uses Google’s relevance model to provide a best-i...

From managing inventory levels, to juggling promotions, to tackling catalog churn - online retail moves quickly, and so should you. To help you navigate the rapidly-changing retail landscape, we invite you to join our Hangout on Air: Moving at the Speed of Retail. Come hear search leaders from iProspect, Performics, and DoubleClick discuss the latest industry trends, challenges and use cases in retail SEM today. Some of the topics we’ll cover include: Tying inventory levels and promotions to search campaigns, in real-time Boosting performance with retail-specific bid optimization strategies and best practices Finding more cross-channel opportunities through remarketing tactics Participants:  Jessica Dearien, Account Leader, iProspect Dave Strong, Group Account Director, Performics Matthew Eichner, Head of DoubleClick Search Dan Arwady, DoubleClick Search Account Manager Register here to attend the Hangout on September 25th, 2013 at 11:00am PST / 1:00pm CST / 2:00pm EST. Tune in fo...

Cross-posted from the Inside AdWords Blog At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.  Upcoming live webinars:   July [Shopping] Google Shopping 101: Overview of Shopping & Product Listing Ads [Search] Improving Your Search Campaigns with Remarketing Lists for Search Ads [YouTube] Driving Direct Response with Video August [Shopping] Google Shopping 201: Product Listing Ad Optimization Essentials [Shopping] Google Shopping 301: Advanced Optimization Tactics [Search] Taki...

Join us Wednesday at 10PT/ 1ET for a Learn with Google webinar "Growing your Business and Engaging your Audience with Google+". In this webinar, we’ll provide a step-by-step guide for getting started on Google+. Topics will include new features, business success stories and best practices. Click here to register.

This week marks the start of a new series of Learn with Google webinars specifically for those of you interested in getting started with Google Shopping. Each webinar will give you building blocks for the next in the series, and will get you up and running with Google Shopping in no time. Check out the schedule and register below: Google Shopping: From Search to Sale Shopping 101: Google Shopping for Beginners on May 15 Shopping 201: Maximize Profitability with Google Shopping on June 5 Shopping 301: Creating & Optimizing Product Listing Ads on June 20 Each webinar is held at 10 PT/ 1 ET and includes live expert Q&A. Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars. Posted by Erin Molnar, The Learn with Google Team

(cross-posted from the Inside AdWords Blog ) At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness, and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now. Upcoming live webinars: May 09 [Search] Enhanced Campaigns 206: Google+ and Enhanced Campaigns 14 [YouTube] Driving Direct Response with Video 15 [Shopping] Google Shopping 101: Google Shopping for Beginners 16 [Research] New Research: How US Shoppers use Smartphones in Stores 21 [Mobile] Driving Deeper Engagement with your App Users 23 [Search] Enhanced Campaigns 208: Offe...

(cross-posted on The Google Commerce Blog ) People today are constantly connected, presenting a tremendous opportunity for retailers to deliver the right products to them across devices anytime, anywhere. We recently announced the release of enhanced campaigns to help advertisers reach customers in a multi-screen world. Today we're pleased to announce the Product Listing Ads are now eligible to appear on smartphones globally, extending the shopping experience already available desktops and tablets. When a user enters a shopping-related search, a commercial format that displays products in a single unit may appear above organic search results. This ad unit is labeled as a 'Sponsored' and displays rich product images, prices, retailers, and more. This mobile shopping experience will be available in all markets currently serving Product Listing Ads. Below are a couple of examples of what a shopper might see when searching for a product from their phone. In the image on the l...

(cross-posted on the Inside AdWords Blog ) What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013. Check out our upcoming live webinars: Build Awareness 02/12 [Multiscreen] Brand Building in a Multiscreen World 02/20 [YouTube] How to Build your Business with YouTube Video Ads 03/05 [Social] How to Use Google+ and Make Social Work for You 03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives 03/27 [Wildfire by Google] The Call for Converged Media Drive Sales 01/29 [Analytics] Google Tag Manager: Technical Implementation *today* 02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping 02/...

The Google+ platform provides a fresh canvas for building and strengthening your digital brand, tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday for a look at ways your company can build its brand using social. Sign up on our webinar page to attend: Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET). After the Hangout, we’ll host a live Q&A with members of the Google+ team to answer questions about building a brand with Google+. RSVP on the Google+ Event page and add your questions as comments on that page. With more than 100 monthly million active Google+ users, the time is right to focus on building your digital brand presence via the platform. Google+ has seen a wealth of brands engaging with users in creative, interactive ways. In fact, brands created more than 1 million Google+ pages in jus...

EDITOR’S NOTE: Today’s guest blogger is Eric Rosenzweig, CIO of Garden Fresh Restaurant Corp. Eric and the Garden Fresh team told their story live via webinar recently. Listen to the webinar recording to hear them discuss why the time was right to switch and how the change benefited their business. With 129 restaurants in 15 states, Garden Fresh Restaurant Corp. has grown quickly since we acquired the first two Souplantation restaurants in 1983. Since then, over 300 million guests have experienced the all-you-care-to-eat dining experience at our restaurants, jam packed with fresh, high quality ingredients. Early in 2012, we found that the upkeep of our email system & servers was becoming unsustainable. It slowed down collaboration and execution of plans across the business. After evaluating various solutions, switching to Google Apps with the help of SADA Systems was a ‘no brainer’. Introducing shared Google Calendars and Google Docs simplified day-to-day tasks. Before the move ...

Over the next few weeks, we’re offering five opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the Hangout on the Google+ Event page .    Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing, business strategy, communications and more. If you have a question for Chris, leave your question as a comment on the Google+ Event .   Boost your success with Google+ Wa...

(cross-posted on the Inside AdWords Blog ) As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20 webinars will teach you tips and how-to’s to help make the web work for your business. Check out the full schedule of webinars below: 10/16 [ Search ] Drive Traffic to your Locations with your Online Campaigns 10/18 [ Video ] TrueView Video Advertising Strategies for the Holidays 10/23 [ Mobile ] Understanding your App Users with Google Analytics 10/24 [ Research ] Real-Time Insights with Google Consumer Surveys 10/25 [ Display ] Remarketing Series: Getting Started with Remarketing 10/30 [...

(cross-posted on the Inside AdWords Blog ) It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars , which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 13 webinars will teach you tips and how-to’s to help make the web work for your business. Join us as we kick things off this Thursday, August 9th with a webinar on multi-channel attribution and check out the full schedule below: Aug 9 at 9am PDT Multi-Channel Funnels: Attribution Across Channels Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air) Aug 28 at 10am PDT Optimizing your Video Ad Campaigns Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor Sept 6 at 10am PDT Making the Most of Recent AdWords Updates Sept 12 at 10am PD...

We know it’s a tough world out there for retailers, and that every moment and dollar saved can make a difference. At Google, we’re on a mission to empower retailers as never before with technologies to help you keep up with your hyper-educated customers, complex supply chain communications, distributed teams, training demands, and brand evolution. Curious to know how Google helped a major retailer address some of these issues? I’m hosting a free webinar on Thursday, June 21, with Jason Breazeale, Senior Manager of Collaboration for international food retailing group Ahold. Jason will talk about how Ahold moved 55,000 employees to Google Apps so that its global workforce could enjoy the benefits of Google’s integrated, web-based platform for communication and collaboration. I hope you’ll join us. Please register at this site . To help you gain a better understanding of how retail companies like Ahold and others are working with Google Apps to solve their real-world challenges, here’s a...

(cross-posted from the Inside AdWords Blog ) Earlier this year, we introduced the Learn with Google webinar program , and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business. Check out our upcoming live webinars below: May 23 at 10am PDT: Getting Started with Google Analytics May 24 at 9am PDT: Building Blocks of Digital Attribution May 31 at 10am PDT: Introduction to TrueView for YouTube June 5 at 10am PDT: GoMo: Mobilize your Site with Quick and Easy New Tools June 6 at 10am PDT: Our Mobile Planet: Understanding U.S. Smartphone Consumers June 7 at 10am PDT: Introducing Mobile Apps Inventory in AdWords June 12 at 10am PDT: Get Local with ZIP Code Targeting to Increase Sales/Leads June 14 at 10am PDT: Search Op...

(cross-posted on the Inside AdWords Blog ) At Google, one of our goals is to help make the web work for your business. Today we’re introducing the Learn with Google webinar program that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics. We’re kicking off the program with eight live webinars in March: March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video March 14 at 10am PDT: Introduction to the Google Display Network March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives March 21 at 10am PDT: Reaching Your Goals with Google Analytics March 22 at 10am PDT: GoMo for Publishers March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns Check out our new webinar page to register...