mortiz077

Are you an Elsa, Olaf or Anna? Judging by the top trending searches for Halloween costumes on Google, you’re going to see a lot of each on the streets this October 31. The characters from Disney’s animated blockbuster make up three of the top five trending costumes this year. While last year’s list featured popular choices from TV ( Breaking Bad ) and the viral video “What Does The Fox Say,” movie-themed costumes are dominating this year. Maleficent and Teenage Mutant Ninja Turtle costumes round out the top five. Costumes from Guardians of the Galaxy, Captain America and The Avengers take places 6 through 8, while video-game Assassin's Creed and pet costume were the only non-movie themed costumes trend to make the Top 10. With more than half of their traffic coming from Google, online retailer BuyCostumes.com anticipated the surge in interest around these top costumes and tailored their Google Search advertising to ensure that they’re connecting with consumers as they’re looking f...

You’ve heard a lot from us about emerging nonline trends this year - and that trend continued this past Halloween season, where trick-or-treaters no longer recognized a divide between online and offline shopping. Neither did smart businesses. For years, costume sites made convenience and inventory the hallmarks of their success. This year, with increasing consumer demand around Halloween and more multi-good retailers getting into the game, those businesses needed to rethink ways to capture the interest of savvy shoppers. This year we saw costumes retailers invest more than ever in mobile websites, video content, and improved product pages to engage with shoppers wherever they were searching, whether from the candy aisle or a haunted house. By ensuring they were present across all screens, these retailers were able to capitalize quickly on offline events, most predominantly those of the elections frenzy. Practically overnight, Big Bird made the jump from Presidential debate quote to a ...