Introducing the ZMOT Handbook: Ways to Win Shoppers at the Zero Moment of Truth
(Cross-posted from the ZMOT Blog) "Showing up is 80% of life." - Woody Allen As Woody Allen opens, showing up is a big part of life. And as we’ve seen with the Zero Moment of Truth, showing up with at the right place with the right content is a big challenge in today’s marketing landscape. To help marketers apply the principles of the Zero Moment of Truth, we’re introducing The ZMOT Handbook , a new online resource that shows exactly how to show up at the right place with the right content and win shoppers. You can download the ZMOT Handbook right now, right here . This new book is the much-requested followup to Winning at the Zero Moment of Truth , the 2011 ebook that's been downloaded over 200,000 times. While ZMOT is being universally embraced as the new critical moment for brands, many marketers are wondering how to get started. The ZMOT Handbook provides practical tips on how to apply ZMOT principles to your marketing strategy, along with detailed insights from Todd...