mortiz077

(Cross-posted on the Inside AdWords Blog ) Along with a user's query, context signals like location, time of day, and device have become increasingly important in showing people the right ads with their search results. With enhanced campaigns , it's now easier to reach people in the moments that matter across all screens, with ads that are more relevant to a user's intent and context. Now we're incorporating another powerful capability to tailor your search campaigns for different audiences – remarketing lists for search ads (RLSA). With this feature, you can modify your search ads, bids, and keywords based on your visitors' past activity on your website. As we transition out of the beta test of RLSA, announced in July 2012 , we'll be making the feature available to all advertisers using enhanced campaigns over the next few days. Combining intent, context, and audience for better search ads  Search ads work great because they're relevant to the user's in...

(cross-posted on The Google Commerce Blog ) People today are constantly connected, presenting a tremendous opportunity for retailers to deliver the right products to them across devices anytime, anywhere. We recently announced the release of enhanced campaigns to help advertisers reach customers in a multi-screen world. Today we're pleased to announce the Product Listing Ads are now eligible to appear on smartphones globally, extending the shopping experience already available desktops and tablets. When a user enters a shopping-related search, a commercial format that displays products in a single unit may appear above organic search results. This ad unit is labeled as a 'Sponsored' and displays rich product images, prices, retailers, and more. This mobile shopping experience will be available in all markets currently serving Product Listing Ads. Below are a couple of examples of what a shopper might see when searching for a product from their phone. In the image on the l...

(cross-posted on the Inside AdWords Blog  and Google Commerce Blog ) On February 13, Google Shopping results in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic began to transition to a new commercial experience built on Product Listing Ads. If you’re a merchant in one of these countries and you’re currently promoting your products on Google Shopping for free, you’ll need to create a Product Listing Ad campaign to maintain your traffic and presence. You can learn more about this transition in our recent announcement. KEEP YOUR PRODUCTS VISIBLE To ensure that your products remain eligible for promotion on Google Shopping, we’ve built an easy way for you to create Product Listing Ads. You can complete the following three simple steps in Merchant Center: Set up a basic Product Listing Ad campaign: You’ll be able to create a new AdWords account in Merchant Center if you don’t already have one. Customize your ca...