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Showing posts with the label Google Consumer Surveys

Hot Holiday Tech Products and Key Trends!

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Well, the results are in on some of the biggest consumer electronics shopping days of the year! According to CEA’s Black Friday survey , a whopping 47% of shoppers purchased consumer electronics over the course of the Thanksgiving / Black Friday holiday. And the top consumer electronic purchases were: Smartphones (26%), Headphones (25%), Tablets (22%), Portable media players (22%) and Video game consoles (20%) . Prior to Thanksgiving, we also sought out what the top tech purchases this holiday season would be, using our own Google Consumer Surveys tool. When asked which tech products they planned to purchase for the holidays, here’s what holiday tech shoppers had to say: Given that the average consumer has 49% of their holiday shopping left to complete, these products are still up for grabs! On average, tech shoppers are planning to spend $412 towards tech purchases over this holiday season, and over half (52%) plan to purchase 2 or more tech products. For more consumer holiday 2012...

Days before Thanksgiving, Online Shopping is in Full Swing

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While retailers might still be carting out decorations and Black Friday deals have yet to hit shelves, the holiday shopping season is already in full swing. Searches for “holiday gift” on Google have already spiked 156% since the first of November, and searches for “Black Friday” are up 546%. In the days leading up to the biggest shopping event of the year, we took a look at early trends in holiday shopping using Google Consumer Surveys and found that it’s shaping up to be the first Nonline holiday season . People are shopping earlier and shopping smarter, both online and in stores. Case in point, while 80% of shoppers plan to research their purchases online, 69% of apparel shoppers still plan to make their purchases in a store while 36% plan to purchase online. Shopping earlier, shopping smarter Although we’re only halfway into November, many consumers have already purchased their holiday gifts - 14% of people who plan to shop for toys have already made purchases, 11% for apparel s...