mortiz077

As we count down to the last few shopping days before Christmas, we took a look at the top searches on Google to see which toys made this year’s wish list and found a blend of nostalgia and tech. From Furby to the LeapPad, this season’s top toys span retro remakes to kid-friendly tablets, and everything in between: Stompeez Build a Bear LeapPad 2 Furby Easy-Bake Oven Lego Minecraft Stuffies Crayola Doc McStuffins Toys Lego Ninjago This season, even physical toys are integrated with digital technology, enhanced with interactive experiences and games on websites and mobile apps . But digital has not only influenced how kids interact with toys today, it has also changed the way shoppers research and purchase their gifts. More than 68% of all toy sales are now influenced by the web ( Google/Compete Toy study ). And multiscreen shopping is in full force - 55% of toy shoppers have used a laptop to compare prices, 15% used a mobile phone, and 10% used a tablet ( Google Consumer Survey ). As ...

‘Tis the season for toy shopping. Fijit Friends , Leap Pads , Monster High Dolls , and of course, Lego , Barbie , and American Girl Dolls are top of the list this year. We’ve already seen toy queries increase 38% in 2011 versus 2010. And we all know that November and December are key times for toy shoppers (see query trends here ). As the online channel becomes increasingly influential, many toy retailers and manufacturers are asking how to best reach these shoppers. We’re excited to announce that Google and Compete recently completed a custom study on the Toy industry, investigating how digital and mobile influences toy purchase decisions. Here are 4 key insights and recommendations on how marketers can reach toy shoppers this season! Digital is core to the toy buying process: Digital resources are used more throughout the toy purchase cycle than traditional sources. 43% of shoppers use video sharing sites, 39% visit manufacturer websites, and 39% rely on paid search for inf...