mortiz077

The Google+ platform provides a fresh canvas for building and strengthening your digital brand, tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday for a look at ways your company can build its brand using social. Sign up on our webinar page to attend: Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET). After the Hangout, we’ll host a live Q&A with members of the Google+ team to answer questions about building a brand with Google+. RSVP on the Google+ Event page and add your questions as comments on that page. With more than 100 monthly million active Google+ users, the time is right to focus on building your digital brand presence via the platform. Google+ has seen a wealth of brands engaging with users in creative, interactive ways. In fact, brands created more than 1 million Google+ pages in jus...

(cross-posted on the DoubleClick Advertiser Blog ) There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital world continues to grow and diversify. We believe that as an industry, we’re on a common digital journey and that the next wave of innovation in ad tech will come from us all working better together. However, like all great opportunities, there are challenges and questions, such as: How do we unlock the next $50 billion of opportunity for digital advertising? How do we deliver those immersive, interactive experiences to today’s empowered consumer demands? What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers? On June 5th we’re hosting DoubleClick Insights to start exploring some answers to these questions. Senior leaders from to...