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From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherhood can feel like they whizz by in the blink of an eye. So in celebration of Mother’s Day this year, we decided to explore and pay tribute to some of those special moments in a mother’s journey from new mom to grandmom - and how YouTube hopes to support her along the way. In addition, to learn more about how modern moms use our platform to learn, share and discover, we partnered with TNS to survey 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online. The results show that whether it’s to research the next family vacation, get in a quick workout before the kids wake up, or learn how to set up the new printer for her small business, today’s mom is using online video to learn and grow. But it’s not just advice and how-tos that moms seek. They also turn to YouTube to wind down. In our survey, 74% of moms said they ...

Today, shopping is no longer limited to the mall - it happens at home, waiting in line, or at the doctor’s office. If you’re armed with a smartphone, every moment is now a shopping opportunity. As retailers gear up for this month’s back-to-school shopping crunch, we took to the digital Main Street to find out how consumer shopping patterns have changed. Focusing on apparel shopping, we analyzed consumer shopping behavior from the point of sale backward, and surveyed apparel shoppers to understand shopping trends. We found that not only is online research playing an integral role than in both online and in-store purchases, consumers are increasingly shopping on their mobile devices and using online video to inform purchase decisions. In fact, 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video online. Here are a few highlights from the report: Mobile devices bring the mall to you Mobile shopping is not a sporadic activity limited to weekend trips ...