Google Trusted Stores goes international
Last year, we introduced Google Trusted Stores in the US to help consumers shop online with confidence while creating new opportunities for businesses to build trust and loyalty with their customers. Since then, we’ve been working hard to bring the program to more countries around the world. Last week, we launched Google Trusted Stores pilot programs in the UK ( Google Certified Shops ) and France ( Google Marchands de confiance ). And today, we’re introducing a pilot of Google Trusted Stores in Australia. Google Trusted Stores is a program that helps shoppers identify online stores that offer a great shopping experience. For retailers, it creates an opportunity to differentiate their business, attract new customers, and increase sales by displaying a Trusted Stores badge, awarded to merchants that demonstrate a strong track record of on-time shipping and excellent customer service. When a shopper hovers over the badge on the merchant’s site, they’ll see helpful performance metrics, p...