mortiz077

(Cross-posted from the Inside AdWords Blog ) This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’t yet, we’re introducing a new upgrade tool that’ll help you upgrade in a matter of clicks. This tool creates a Shopping campaign from your regular PLA campaign, with a campaign structure and bids based on your regular PLA campaign and historical performance data. If you haven’t started your upgrade, we encourage you to use this tool as a jumping off point for your Shopping campaigns. Be sure to check your campaign budgets, settings and bids so they’re customized to your business needs. Note that not all campaigns are compatible with this upgrade tool. If, for example, you use AdWords labels or groupings in your product targeting or inventory filters, you must update your data feed with custom labe...

(Cross-posted from the Inside AdWords Blog ) With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire , we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like Farfetch , US Mattress , LiBoutique and ValuePetSupplies are seeing great success thanks to the retail-centric interface, item-level reporting and competitive benchmark data. For those of you who’ve upgraded, we’re excited to introduce two new tools to make campaign management, specifically bid optimization, easier. Bulk Uploads: You now have the ability to download a product group report, edit your bids and destination URLs, and import your changes using bulk uploads .  AdWords Editor: We’ve heard your feedback, and with the latest version of AdWords Editor , you can edit your bids and destination URLs for individual product groups at scale. At this time, A...

Cross-posted from the Google Inside AdWords Blog The holiday season is a time of the year when many of us spend hours finding the perfect gifts. It’s also a time when knowing that an online retailer is trustworthy is more important than ever. That’s where Google Trusted Stores comes in - we’re spreading holiday cheer by helping people find the best online stores and shop with confidence. Google Trusted Stores is a free certification program to highlight retailers that offer a consistently great shopping experience. Qualifying merchants display a badge on their website, and Google stands behind these stores by offering $1,000 of free purchase protection . Since we introduced the program last year, we’ve been working hard to expand it, including launching a new integration with seller ratings on AdWords, updating the badge with more helpful information for shoppers, and broadening store participation around the world. Shopper feedback powering seller ratings Google Trusted Stores now ...

(Cross-posted on the Inside AdWords Blog ) Along with a user's query, context signals like location, time of day, and device have become increasingly important in showing people the right ads with their search results. With enhanced campaigns , it's now easier to reach people in the moments that matter across all screens, with ads that are more relevant to a user's intent and context. Now we're incorporating another powerful capability to tailor your search campaigns for different audiences – remarketing lists for search ads (RLSA). With this feature, you can modify your search ads, bids, and keywords based on your visitors' past activity on your website. As we transition out of the beta test of RLSA, announced in July 2012 , we'll be making the feature available to all advertisers using enhanced campaigns over the next few days. Combining intent, context, and audience for better search ads  Search ads work great because they're relevant to the user's in...

As we continue to expand our advertising solutions, our goal is to provide a great user experience for both advertisers and consumers. We know that advertisers are always looking for new ways to reach their customers with compelling ads that drive engagement and conversions. Today, we are excited to announce the launch of dynamic remarketing to all clients with a Google Merchant Center account. We are also currently piloting this new feature in the travel and education sectors and plan to expand availability to more sectors later this year. Beautiful, tailored ads to reconnect with customers Dynamic remarketing lets you automatically create beautiful, customized ads that connect with shoppers across the web, by reminding them of items they've seen on your site. You can build ads quickly with dozens of templates to choose from that you can customize to reflect the design elements of your brand. We have also made it easy to get started by automatically creating dynamic text and disp...