mortiz077

(Cross-posted from the DoubleClick Search Blog ) Ah, the 4th of July: a time for day-long picnics at the park, fishing trips by the lake, night skies filled with fireworks -- and of course, shopping. If you’re a search marketer focused on retail, you know that holidays like the upcoming 4th of July can be an enormous opportunity to capture additional traffic from shoppers looking for the best deals online. So while you’re planning your annual hot dog eating contest, we want to help you start a new tradition this year to win in retail, using integrated solutions from DoubleClick Search. Today, we’re offering up a few retail-ready features to make sure you kick off your holiday search campaigns with a bang: Manage your product inventory, along with your barbecuing. There’s no need to step away from the grill: with inventory-aware campaigns , create and update your search ads, keywords, and bids automatically, based on your product inventory. And seamless integration with Google Merchant ...

(cross-posted on the DoubleClick Advertiser Blog ) There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital world continues to grow and diversify. We believe that as an industry, we’re on a common digital journey and that the next wave of innovation in ad tech will come from us all working better together. However, like all great opportunities, there are challenges and questions, such as: How do we unlock the next $50 billion of opportunity for digital advertising? How do we deliver those immersive, interactive experiences to today’s empowered consumer demands? What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers? On June 5th we’re hosting DoubleClick Insights to start exploring some answers to these questions. Senior leaders from to...