Connecting people and the products they love
Every day, millions of people turn to YouTube for advice, from learning how to do the perfect smokey eye to trying out a new recipe for mashed potatoes . People are using YouTube not just for entertainment, but to learn a new skill, find more information, and shop for products. This presents a unique opportunity for consumer goods brands to reach shoppers in the moment and provide them with an easy way to go from watching a video to purchasing the product. To shorten the path to purchase and translate video views to sales, today we’re introducing a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience. This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today. Unilever has partnered with Google to highli...