mortiz077

(cross-posted on the Google Analytics Blog ) "Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an ecommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!" -- Danny Gavin, VP and Director of Marketing at Brian Gavin Diamonds Our Enhanced Ecommerce features in Google Analytics are officially out of beta today, complete with brand new tools like Product Attribution . Combined with our new Shopping Campaigns report , Google Analytics provides our retail clients with an integrated view of their customers. As part of today’s announcements, we’re also excited to highlight partnerships with Shopify , PrestaShop , Blue Acorn for Magento, and mShopper . Using Enhanced Ecommerce in conjunction with our partners’ products simplifies the implementation process and gives you a full set of tools to create and optimize your ecommerce site. Please see the end of th...

(Cross-posted from the Google Inside AdWords Blog ) Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September. Phase 1: Limited functionality of all regular PLA campaigns -  Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore. Campaign statuses and budgets will remain editable so you can manage your spend until your regular PLA campaigns are auto-upgraded to Shopping campaigns. Phase 2: Auto-upgrade to Shopping campaigns -  Throughout September, regular PLA campaigns that received impressions in the preceding few weeks will be auto-upgraded to a new Shopping campaign with a similar campaign structure. Some regular ...

(cross-posted from the Google Inside AdWords Blog ) Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014. To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign. However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option today to help you upgrade. After setting up your Shopping campaign, you’ll be taken to a new page to create ad groups. Here, you’ll see two options: the ability to start fresh with one ad group or create one or many ad groups based on a regular PLA campaign. Note that some parts of a regular PLA campaigns aren’t transferable to a Shopping campaign, li...

(cross-posted from the Inside Adwords Blog ) In February, we made Shopping campaigns available to all Product Listing Ad (PLA) advertisers and, in March, we released AdWords API support to help you manage your campaigns at scale. Shopping campaigns offer the ability to browse your inventory directly in AdWords, report on your performance down to the product-level, and bid competitively with new metrics like benchmark data and impression share. We’ve received great feedback from you so far and are excited to share what’s next: Size your opportunity with Bid Simulator  - To provide more actionable insight into your PLAs, we’ve been rolling out a Bid Simulator that’s now available in all Shopping campaigns. With a Bid Simulator, you can now estimate how bid changes could impact your impressions, clicks or costs. Options to create a Shopping campaign  - In the coming days, we’ll be adding some options to help you get started. You would be able to create a Shopping camp...

(cross-posted from the Google Commerce Blog ) Want to spend less time worrying about your online purchases? With Orders, a new feature in the latest version of the Google Wallet app for both  Android (v. 4.0+, US only) and iOS (v. 6.0+, US only),  you can automatically track your online orders. Google Wallet also notifies you about the status of your orders, plus shows your past orders all in one place. How it works Once you activate Orders in Google Wallet, you’ll be able to see any receipts sent to your Gmail right in the Google Wallet app. We’ve also worked with primary package carriers in the US so that when your order status is updated, you’ll get notified of the update through Wallet. So whether your order is shipped, out for delivery, or delayed, you’ll never wonder about the status of your order. Easily find your order information Google Wallet also makes it easy to see your order history and details of what you’ve purchased all in one place. You can view the pro...

(Cross-posted from the Google Inside Adwords Blog ) Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads. We received great feedback from advertisers so far, who say that Shopping campaigns help them save time organizing their inventory and discovering new opportunities to optimize and grow their traffic online. Here are just a few things we’re hearing from retailers. "We're very excited about the opportunities that come with Shopping campaigns. It makes life easier for retailers who want to get more granular with their targeting, solving many problems that exist today. Its features help clients manage, exclude and prioritize their products and can help clients continue to see increased ROI on PLAs in the future." - Todd Bowman, Product M...

Here at DoubleClick Search, we’ve been focused on developing tailored solutions for retail advertisers  -- delivering the scale, performance, and speed our customers need to maximize revenue for their businesses. Today, we’re excited to introduce the DoubleClick Search Commerce Suite , a robust toolset offering a smarter, faster, product-centric layer to search management. The suite is comprised of solutions that help you automatically create and update text ad and PLA campaigns based on your product catalog, leverage real-time data to optimize against your product or category-level business goals, and measure it all with flexible, product-based reports. Putting “product” at the core of commerce investments We designed the DoubleClick Search Commerce Suite with products at the core, letting you efficiently build, manage, and optimize campaigns by seamlessly integrating with your existing product investments. As the only platform directly integrated with Google Merchant Cent...

(cross-posted from the Google Inside AdWords Blog ) Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping, people can browse a wide selection of products, finding high-quality imagery and relevant product information like brand and price. To make it easier for you to connect with these consumers and promote your products on Google, we’re introducing Shopping campaigns, a new campaign type for PLAs. Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google. Key benefits 1. Retail-centric way to manage your products Shopping campaigns allow you to browse your product inventory directly in AdWords and create product groups for the items you want to bid on. For example, if you’re a fashion retailer, you’ll see what types of shoes are in your data feed and how many boots you can promote. You use the product att...

With Google Shopping, people can easily research products, compare items, and connect with merchants online to make their purchase. We've been going global to bring a quality online shopping experience to users around the world. But sometimes the most helpful information about a product is whether you can find it at a local store nearby. Recently, we began rolling out two new local features for Google Shopping. The first is local availability for Product Listing Ads on desktop and smartphones. When someone searches for a product on Google, she may see a Product Listing Ad for a local store. When she clicks on the ad, she’ll arrive at a local storefront where she can browse a large selection of the store’s inventory before she visits in person. For example, someone searching for a new fragrance may see an ad letting her know it’s available at a nearby store. After clicking the ad, she’ll see product and availability information for that fragrance, along with similar items in stoc...

Earlier this year, we announced the Google Wallet Objects API, which helps merchants connect their loyalty programs and offers with Google Wallet. Today, we are excited to announce the first set of merchant loyalty programs that are live for users in the new Google Wallet app : Alaska Airlines, Belly and Red Mango. The new Google Wallet app is rolling out this week in the US and is available on any Android device (v2.3+). As a merchant, you can now showcase your loyalty program within the app, and have Google Wallet users sign up for your program instantly from their phone. You can also engage your customers in real time no matter where they are, with one-to-one messaging promoting new programs or promotions. You will also have the ability to display loyalty status and rewards balance directly in the app. Customers can easily redeem their loyalty programs in your stores by simply scanning their phone at checkout. In the coming days, customers who have loaded a loyalty program in the ...

Earlier this year, we announced the Google Wallet Objects API, which helps merchants connect their loyalty programs and offers with Google Wallet. Today, we are excited to announce the first set of merchant loyalty programs that are live for users in the new Google Wallet app : Alaska Airlines, Belly and Red Mango. The new Google Wallet app is rolling out this week in the US and is available on any Android device (v2.3+). As a merchant, you can now showcase your loyalty program within the app, and have Google Wallet users sign up for your program instantly from their phone. You can also engage your customers in real time no matter where they are, with one-to-one messaging promoting new programs or promotions. You will also have the ability to display loyalty status and rewards balance directly in the app. Customers can easily redeem their loyalty programs in your stores by simply scanning their phone at checkout. In the coming days, customers who have loaded a loyalty program in the ...

(Cross-posted from the Google Inside Adwords Blog ) A few weeks ago, we announced that we’ll soon be enforcing the new unique product identifier requirements to continue improving data quality on Google Shopping. These new specifications help us serve better results to users while creating more opportunities for merchants. We highly recommend making the necessary changes to comply with data quality requirements, as better data quality is a key lever to improve the performance of your Product Listing Ads campaigns. Beginning on September 16th, all previously exempt accounts in France, Germany, and the United Kingdom as well as all accounts in Australia, Brazil, Switzerland, Czech Republic, Spain, Italy, Japan, and the Netherlands will begin to be subject to these new requirements. By November, all violating offers will be rejected and will not be served through Product Listing Ads. These new feed specifications are already being enforced for all accounts in the United States and non-e...

(cross-posted from the Google Commerce Blog ) We all rely on the web to turn our intentions into actions quickly and easily. From planning a spring break or a trip to the movies to finding the perfect gift for someone we love, the world is increasingly at our fingertips. And over the last few years, we've worked hard to bring the speed of the web to the real world. With Google Play, for example, you can now buy or rent books, movies and TV shows in seconds. Today we're starting a new experiment, Google Shopping Express. It's a local delivery service that we hope will make it possible for you to get the items you order online the same day, and at a low cost. It's incredibly early days and so the service is only available to a small number of people in the Bay Area. As a tester, you will be able to shop online, in a single place, from retailers such as Target, Walgreens, Staples, American Eagle and Toys“R”Us/Babies“R”Us -- along with locally distinct shops such as San F...

(cross-posted on the Inside AdWords Blog ) Get organized this spring with new location features in AdWords and share your stories Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the company centered their digital marketing strategy on creating locally relevant campaigns. It’s no surprise that local campaigns are a focus for many businesses--from finding directions to looking up a phone number, more people are going online to find local information. In fact, more than 20% of searches on Google are related to location, and people often act quickly on local searches. Research shows that using smartphones, 88% of people who search for local information take action within a day . To help you organize your local ad campaigns this spring, we’re introducing three new features in AdWords to h...

(cross-posted on the Inside AdWords Blog ) When we launched Google+ Pages last November , we aimed to provide you with a way to post updates and news about your business, have engaging conversations with customers, and send tailored messages to specific groups of people. We’re now excited to share that Google Ads will be joining Google+ Pages to provide you, our advertising partners, with the latest Google advertising product news, training, tips and Hangouts that can help make the web work for you. We hope it will become a useful resource for growing your business, reaching customers in the moments that matter, and making smarter decisions. Click to view page Here’s a quick peek at what you can expect from the Google Ads page on Google+: Stay ahead of the curve with the latest launches and updates for Google's advertising solutions, including search, display, mobile, social, YouTube and Google Analytics Receive how-to information, best practices, and recommendations Learn about u...