mortiz077

(cross-posted from the DoubleClick Search Blog ) During the 2013 holidays, we shared some tips and tricks on how to adjust your bid strategies to take advantage of seasonal opportunities. Today, we wanted to take a look back and highlight one of our holiday success stories with the DoubleClick Search Performance Bidding Suite for real-time bid optimization. The following story comes from the VivaKi Search Hub -- VivaKi’s marketing support service that uses a deep knowledge of DoubleClick Search to drive results for their advertisers’ search programs.   One of the VivaKi Search Hub’s advertisers, a large retail brand, looked to the team to overhaul their current strategies for maximizing results over the 2013 Black Friday and Cyber Monday shopping days. To prepare for this peak time, the team turned to the DoubleClick Search Performance Bidding Suite to automate bids based on real-time conversion data, and respond immediately to market changes.   Timothy Lackhouse, Team Lea...

(cross-posted from the DoubleClick Search Blog ) In an earlier blog post , we highlighted how shoppers exposed to a brand’s Product Listing Ads (PLA) and text ads are more likely to engage with that brand. To take full advantage of this opportunity across ad formats, it’s important that retailers have both a complete, accurate product feed and the tools to manage their campaigns at scale. T oday we’re excited to announce that DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence . As an add-on solution to the DoubleClick Search Commerce Suite , the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search . Especially with the announcement of Shopping campaigns , having a detailed product feed is crucial for retailers to run high-impact search campaigns. This integration benefits retailers in the following ways: Build optimized p...

Here at DoubleClick Search, we’ve been focused on developing tailored solutions for retail advertisers  -- delivering the scale, performance, and speed our customers need to maximize revenue for their businesses. Today, we’re excited to introduce the DoubleClick Search Commerce Suite , a robust toolset offering a smarter, faster, product-centric layer to search management. The suite is comprised of solutions that help you automatically create and update text ad and PLA campaigns based on your product catalog, leverage real-time data to optimize against your product or category-level business goals, and measure it all with flexible, product-based reports. Putting “product” at the core of commerce investments We designed the DoubleClick Search Commerce Suite with products at the core, letting you efficiently build, manage, and optimize campaigns by seamlessly integrating with your existing product investments. As the only platform directly integrated with Google Merchant Cent...

(Cross-posted from the DoubleClick Search Blog ) Running top-notch digital campaigns for the holidays can be a lot of work, and your to-do list can seem never-ending. On top of the festivities of the season, you’re juggling fleeting promotions, revising stale ads, and trying to balance your budget -- all in hopes of reaching holiday shoppers at the moment they’re looking to buy. So how do you succeed online during one of the busiest times of the year, and reach the right people with the right message, at the drop of a (Santa) hat? Over the past few weeks, we’ve shared some best practices to whip your campaigns into shape, just in time for the holidays. Today, we wanted to recap a few of our favorite search marketing “stocking stuffers” to put the cheer back in your holiday and help you go faster, smarter, and better than ever before. With tools to scale and streamline your seasonal campaigns, find some extra time to sit back and enjoy your toasty apple cider -- while we take care of th...

From managing inventory levels, to juggling promotions, to tackling catalog churn - online retail moves quickly, and so should you. To help you navigate the rapidly-changing retail landscape, we invite you to join our Hangout on Air: Moving at the Speed of Retail. Come hear search leaders from iProspect, Performics, and DoubleClick discuss the latest industry trends, challenges and use cases in retail SEM today. Some of the topics we’ll cover include: Tying inventory levels and promotions to search campaigns, in real-time Boosting performance with retail-specific bid optimization strategies and best practices Finding more cross-channel opportunities through remarketing tactics Participants:  Jessica Dearien, Account Leader, iProspect Dave Strong, Group Account Director, Performics Matthew Eichner, Head of DoubleClick Search Dan Arwady, DoubleClick Search Account Manager Register here to attend the Hangout on September 25th, 2013 at 11:00am PST / 1:00pm CST / 2:00pm EST. Tune in fo...

(Cross-posted from the DoubleClick Search blog )   Dust off your textbooks and boot up your laptops: it’s time to go back to school! While “Back to School” might be a dreaded time for students, it also presents unique challenges (and opportunities) for retail search marketers. More than 60% of shoppers will begin their Back to School shopping online, and most shoppers report that online research will have a notable impact on their in-store purchase decisions. In a highly competitive online space, how can you as a search marketer work faster, act smarter, and make better decisions -- all before that final school bell rings?   Today, we want to help you beat the Back to School blues and take advantage of the second largest retail event of the year. So we’re opening our school supply box and sharing a few successes we’ve heard from search marketers who’ve done their homework. Below are just a few powerful tools from DoubleClick Search to make sure you’ll get voted “most likely ...