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(Cross-posted from the Google Inside AdWords Blog ) With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research , 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shopping Checklist filled with the season’s best practices for retailers to maximize performance across both Search and Shopping campaigns. In addition to our checklist, here are the top holiday trends from last year and tips from the Google Shopping team on how to make this Q4 a good one. Address increased shopping demand today . Last holiday season, traffic sent to merchants from Google Shopping doubled year-on-year. 1 This momentum has continued and in July we saw traffic sent to merchants surpass last year’s peak holiday traffic from Google Shopping. 2 Not only has consumer interest increased, but it is also beginning earlier. Our research shows last year consumer interest in Black Frid...

(cross-posted from the Google Inside AdWords Blog ) We’re excited to share our fall series of Learn with Google webinars. These web events will demonstrate how to use digital marketing to build brand awareness and give you the tools you need to drive sales. This season we’re focusing on Search and Display, two fundamental building blocks for digital marketing. We will be introducing new tools, as well as providing tips for existing ones. Every webinar is led by Google product experts and includes time for live Q&A. Sign up to start becoming a smarter digital marketer today. Upcoming webinars: October  17 [Wallet] Maximize mobile conversions with Google Wallet Instant Buy 22 [Search] Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal 23 [Shopping] Google Shopping - Mobile/Local 29 [Mobile] Driving More Revenue from App Installs  November  7 [Display] A Creative Approach to Engage with Your Customers Online 13 [Search] Measuring Convers...

(cross-posted on the Inside AdWords Blog ) As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20 webinars will teach you tips and how-to’s to help make the web work for your business. Check out the full schedule of webinars below: 10/16 [ Search ] Drive Traffic to your Locations with your Online Campaigns 10/18 [ Video ] TrueView Video Advertising Strategies for the Holidays 10/23 [ Mobile ] Understanding your App Users with Google Analytics 10/24 [ Research ] Real-Time Insights with Google Consumer Surveys 10/25 [ Display ] Remarketing Series: Getting Started with Remarketing 10/30 [...

(post wording updated 8/20/12 @ 5:00 ET) Join social media power influencer +Lynette Young for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on August 23rd at 1pm EDT/10am PDT. RSVP for the Hangout on our Google+ Event page.  Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+. Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marke...

(cross-posted on the Inside AdWords Blog ) It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars , which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 13 webinars will teach you tips and how-to’s to help make the web work for your business. Join us as we kick things off this Thursday, August 9th with a webinar on multi-channel attribution and check out the full schedule below: Aug 9 at 9am PDT Multi-Channel Funnels: Attribution Across Channels Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air) Aug 28 at 10am PDT Optimizing your Video Ad Campaigns Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor Sept 6 at 10am PDT Making the Most of Recent AdWords Updates Sept 12 at 10am PD...

(cross-posted from the Inside AdWords Blog ) Earlier this year, we introduced the Learn with Google webinar program , and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business. Check out our upcoming live webinars below: May 23 at 10am PDT: Getting Started with Google Analytics May 24 at 9am PDT: Building Blocks of Digital Attribution May 31 at 10am PDT: Introduction to TrueView for YouTube June 5 at 10am PDT: GoMo: Mobilize your Site with Quick and Easy New Tools June 6 at 10am PDT: Our Mobile Planet: Understanding U.S. Smartphone Consumers June 7 at 10am PDT: Introducing Mobile Apps Inventory in AdWords June 12 at 10am PDT: Get Local with ZIP Code Targeting to Increase Sales/Leads June 14 at 10am PDT: Search Op...

(cross-posted on the Inside AdWords Blog ) At Google, one of our goals is to help make the web work for your business. Today we’re introducing the Learn with Google webinar program that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics. We’re kicking off the program with eight live webinars in March: March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video March 14 at 10am PDT: Introduction to the Google Display Network March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives March 21 at 10am PDT: Reaching Your Goals with Google Analytics March 22 at 10am PDT: GoMo for Publishers March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns Check out our new webinar page to register...