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We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers. To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like: How should you structure your campaigns: by product line, performance, or both?  Which feed attributes have the best chance of improving CTR? Are you adjusting bids quickly enough during peak seasons? Download the “ Shape Up Your Shopping Campaigns ” guide now to ensure you’re making the most of your PLAs and data feeds.  For additional help, here are a few resources: Tutorial Videos to help you get started AdWords Help Center for more detailed information on Shopping campaigns Learn With Google Webinar (April 15) for upgrade tips Learn With Google Webinar (May 22) for more advanc...

(Cross-posted from the DoubleClick Search Blog ) Running top-notch digital campaigns for the holidays can be a lot of work, and your to-do list can seem never-ending. On top of the festivities of the season, you’re juggling fleeting promotions, revising stale ads, and trying to balance your budget -- all in hopes of reaching holiday shoppers at the moment they’re looking to buy. So how do you succeed online during one of the busiest times of the year, and reach the right people with the right message, at the drop of a (Santa) hat? Over the past few weeks, we’ve shared some best practices to whip your campaigns into shape, just in time for the holidays. Today, we wanted to recap a few of our favorite search marketing “stocking stuffers” to put the cheer back in your holiday and help you go faster, smarter, and better than ever before. With tools to scale and streamline your seasonal campaigns, find some extra time to sit back and enjoy your toasty apple cider -- while we take care of th...

From managing inventory levels, to juggling promotions, to tackling catalog churn - online retail moves quickly, and so should you. To help you navigate the rapidly-changing retail landscape, we invite you to join our Hangout on Air: Moving at the Speed of Retail. Come hear search leaders from iProspect, Performics, and DoubleClick discuss the latest industry trends, challenges and use cases in retail SEM today. Some of the topics we’ll cover include: Tying inventory levels and promotions to search campaigns, in real-time Boosting performance with retail-specific bid optimization strategies and best practices Finding more cross-channel opportunities through remarketing tactics Participants:  Jessica Dearien, Account Leader, iProspect Dave Strong, Group Account Director, Performics Matthew Eichner, Head of DoubleClick Search Dan Arwady, DoubleClick Search Account Manager Register here to attend the Hangout on September 25th, 2013 at 11:00am PST / 1:00pm CST / 2:00pm EST. Tune in fo...

(cross-posted on the AdWords Agency Blog ) New product launches trigger an enormous amount of online activity, and cause consumers to shop. And we know that search volume can predict all sorts of things , from unemployment to auto trends. Putting those together, we took a look at the smartphone industry. In our Smartphone Launch Predictor study, we uncovered factors that can maximize and predict product success. One key takeaway is that aggregate search predicts smartphone sales, with over 90% accuracy. Here are the key findings that show how marketers can predict, and increase, smartphone sales: Early buzz is a good sign: Maximize official press and marketing efforts early. Why? Pre-launch buzz, like online news stories is a top factor in propelling long-term search interest. We found that an extra 1,000 news stories in the weeks before launch will likely lead to a 9% boost in smartphone sales (compared to the situation if there are no news stories) Customers are searching earlier th...

The holiday season is a chaotic time, with shopping activity reaching a fever pitch. Holiday shoppers aren’t just looking for the best deals, they’re also looking for the retailer that provides the most hassle-free path to purchase. Read on for 8 tips you can apply now to earn the business of this year’s throng of savvy gift givers, wherever and however they are on the web. Be where the shoppers are. 53% of consumers plan to do more holiday shopping research online this year than they did in 2011. It’s essential at this point in the season to double-check that your search and display ads stand out from the rest. 1. Make basic changes for big impact in your search ads. Using a longer ad headline may result in higher clickthrough rates, and also creates a better experience for users by highlighting more information in the ad. We also recommend helping shoppers see the exact products you offer before they even reach your site with product ads . 2. Convert browsers to buyers with remarketi...