Old-school style meets new-school advertising: The ‘90s are all that, all over again
There’s something familiar about this summer. You might say it looks... phatter than it has in a while. It feels a little fresher than it has in a few years. Look out home-skillets: the trends of the ‘90s are making a comeback. THEN AND NOW: Promoting overalls ‘90s style ... and 2013 style (Image courtesy: Buzzfeed ) Think I’m buggin’? Whatever—scope the numbers. Since the beginning of the year, in the U.S., we’ve noticed significant increases in searches for many of the hallmark styles of this dope decade: Searches for [crop tops] were more than 110% higher in July ‘13 than in July ‘12 Searches for [high waisted jeans] were more than 120% higher in July ‘13 than in July ‘12 Searches for [acid wash shorts] were more than 50% higher in July ‘13 than they were in July ‘12 Searches for [grunge clothing] were more 80% higher in July ‘13 than in July ‘12, and climbing rapidly so far in August Searches for [bucket hats] were more than 120% higher in July ‘13 than ...