mortiz077

As the internet comes of age, technology is catching up with our wildest imaginations. We can realize ideas that simply weren’t possible a mere five years ago. And you don’t need to be a technologist or have “Creative” in your title; millions of people around the world are making, remixing, and sharing everyday. Case in point: There are over 800 exabytes of digital information in the world – words, videos, photos, music. To put that in context, a volume of the complete works of Shakespeare is about five megabytes. It would take one billion book-filled pickup trucks to make just //one// exabyte. This is our creative output; the sheer volume is equally inspiring and overwhelming. Where to begin? Right here . The Creativity issue of Think Quarterly, launching today, documents this far-reaching transformation, cutting through the noise to focus on what it all means. In “ The Curious Case of Creativity ,” Google VP of Global Marketing Lorraine Twohill sees creativity through an engineer’s e...

(cross-posted on the Official Google Blog ) In the amount of time it takes you to read this blog post, roughly 382 Android phones will be activated, 250,000+ words will be written on Blogger and 48 hours of video will be uploaded to YouTube. The world is moving faster than ever before, bringing us instant access and split-second connections to people and information. Speed is important in technology, but equally essential in business. Consumer expectations are rising as we learn to take speed for granted; today’s email is tomorrow’s snail mail. In our hyper-real-time world, nanoseconds matter—which means we need to question old assumptions. How will we respond to consumer expectations as the demand for instant access to everything intensifies? How will we keep pace in a world that moves at web speed? The new Speed issue of Think Quarterly explores these questions and more. Our SVP of Engineering Urs Hölzle shares our efforts to speed up the Internet, while Astro Teller, Director of N...