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From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherhood can feel like they whizz by in the blink of an eye. So in celebration of Mother’s Day this year, we decided to explore and pay tribute to some of those special moments in a mother’s journey from new mom to grandmom - and how YouTube hopes to support her along the way. In addition, to learn more about how modern moms use our platform to learn, share and discover, we partnered with TNS to survey 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online. The results show that whether it’s to research the next family vacation, get in a quick workout before the kids wake up, or learn how to set up the new printer for her small business, today’s mom is using online video to learn and grow. But it’s not just advice and how-tos that moms seek. They also turn to YouTube to wind down. In our survey, 74% of moms said they ...

Brands are engaging their audiences on YouTube by creating powerful stories that integrate with their digital advertising campaigns. This issue of YouTube Insights sets out to help brands build strong connections with their fans in the most effective way. We showcase learnings from such brand stories, along with data and stats on audiences, and reveal the results of advertising on YouTube and other Google properties. Join us for the YouTube Insights Hangout on 11/7 at 1pm EST moderated by Tara Levy, Managing Director, Google Ads Marketing. She will facilitate a discussion around the YouTube audience and methods for leveraging YouTube to successfully engage active viewers, including highlights from the You Insights Report . Panelists include experts: Mike Henry, CEO, Outrigger Media  Ann Greene, Millward Brown  Rob Davis, Executive Director, Ogilvy Content Practice  Gun Johnson, Advertising Research Director, Google  To RSVP and find out more information, please clic...

Every day, millions of people turn to YouTube for advice, from learning how to do the perfect smokey eye to trying out a new recipe for mashed potatoes . People are using YouTube not just for entertainment, but to learn a new skill, find more information, and shop for products. This presents a unique opportunity for consumer goods brands to reach shoppers in the moment and provide them with an easy way to go from watching a video to purchasing the product. To shorten the path to purchase and translate video views to sales, today we’re introducing a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience. This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today. Unilever has partnered with Google to highli...

(Cross posted on the Official Google Blog and the YouTube Blog ) Every year in the tech world, thousands of us pack a bag with all of our gadgets and head to Las Vegas for the International Consumer Electronics Show (CES). It’s a tech lover’s paradise where you can check out new technologies and talk about the trends of the future with visionary members of the industry. If you’ll be joining us, here are a few places and dates where you can find Google and YouTube. We’ll kick things off at 3:00pm PT on Tuesday, January 10 with chairman Eric Schmidt speaking at CNET Presents - The Next Big Thing in CE , in Las Vegas Convention Center (LVCC) North Hall N255-257. On the following day, January 11, we have a bunch of events across topics: Google’s senior policy counsel Rick Whitt will participate in the Innovation Policy Summit Session: Spectrum for Wireless Broadband: Putting the Puzzle Pieces Together in LVCC North Hall N264 at 10:15am PT. On the education front, Angela Lin, manager of ...