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(cross-posted from the DoubleClick Search Blog ) In an earlier blog post , we highlighted how shoppers exposed to a brand’s Product Listing Ads (PLA) and text ads are more likely to engage with that brand. To take full advantage of this opportunity across ad formats, it’s important that retailers have both a complete, accurate product feed and the tools to manage their campaigns at scale. T oday we’re excited to announce that DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence . As an add-on solution to the DoubleClick Search Commerce Suite , the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search . Especially with the announcement of Shopping campaigns , having a detailed product feed is crucial for retailers to run high-impact search campaigns. This integration benefits retailers in the following ways: Build optimized p...

(Cross-posted from the Google Inside Adwords Blog ) Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads. We received great feedback from advertisers so far, who say that Shopping campaigns help them save time organizing their inventory and discovering new opportunities to optimize and grow their traffic online. Here are just a few things we’re hearing from retailers. "We're very excited about the opportunities that come with Shopping campaigns. It makes life easier for retailers who want to get more granular with their targeting, solving many problems that exist today. Its features help clients manage, exclude and prioritize their products and can help clients continue to see increased ROI on PLAs in the future." - Todd Bowman, Product M...

Here at DoubleClick Search, we’ve been focused on developing tailored solutions for retail advertisers  -- delivering the scale, performance, and speed our customers need to maximize revenue for their businesses. Today, we’re excited to introduce the DoubleClick Search Commerce Suite , a robust toolset offering a smarter, faster, product-centric layer to search management. The suite is comprised of solutions that help you automatically create and update text ad and PLA campaigns based on your product catalog, leverage real-time data to optimize against your product or category-level business goals, and measure it all with flexible, product-based reports. Putting “product” at the core of commerce investments We designed the DoubleClick Search Commerce Suite with products at the core, letting you efficiently build, manage, and optimize campaigns by seamlessly integrating with your existing product investments. As the only platform directly integrated with Google Merchant Cent...