mortiz077

When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce sites, retailers lose the shopper who checks a phone in store, and buyers only visit stores to transact or showroom. Those are three common myths debunked in Digital’s Impact on In-Store Shopping 1 , new research conducted by Ipsos MediaCT and Sterling Brands for Google, based upon purchasing behaviors of more than 6,000 smartphone shoppers. Although 95% of all retail transactions still occur in-store 2 , smartphones have quickly become consumer’s favorite and most trusted “shopping assistant.” These handy devices reduce buyers’ remorse, raise consumer expectations for getting more accurate and faster information from store associates, and present new challenges for hungry retailers. For instance: 68% of shoppers surveyed said they were happier with store purchases when they did research online before buying, according to those surveyed  71% expect c...