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(cross-posted on the Inside AdWords Blog  and Google Commerce Blog ) On February 13, Google Shopping results in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic began to transition to a new commercial experience built on Product Listing Ads. If you’re a merchant in one of these countries and you’re currently promoting your products on Google Shopping for free, you’ll need to create a Product Listing Ad campaign to maintain your traffic and presence. You can learn more about this transition in our recent announcement. KEEP YOUR PRODUCTS VISIBLE To ensure that your products remain eligible for promotion on Google Shopping, we’ve built an easy way for you to create Product Listing Ads. You can complete the following three simple steps in Merchant Center: Set up a basic Product Listing Ad campaign: You’ll be able to create a new AdWords account in Merchant Center if you don’t already have one. Customize your ca...

For those of you that have not yet finished -- or started -- your Valentine’s Day shopping this year, fear not! You are not alone....In 2012, the top e-Commerce spending day last Valentine’s season was on the holiday itself - February 14th! Similarly, if your business spikes around Valentine’s Day, be certain that you continue your advertising through Valentine’s Day as many shoppers will fall into the “last-minute” category. Last year, both online and offline shoppers were prepared to spend more than they had in recent years past. According to the NRF, the average shopper spent $126 on Valentine’s Day. This is an excellent sign of consumer confidence, as we have not witnessed a number this high since 2008. Total sales for V-Day 2013 are estimated at $18.6M, up 5.97% vs. last year. Many popular Valentine’s Day gift categories performed exceptionally well last season with the majority seeing double digit growth rates in traffic: Flowers: +12% Jewelry: +25% GIfts: +27% Watches: +30% Gift...

If holiday 2012 was any sign of the aggressively evolving retail landscape, we can expect 2013 to hold the same promise. Industry experts recently gathered at the National Retail Federation’s Annual Retail Big Show in New York to discuss just this. The four day conference featured +27,600 attendees from across the globe, each bringing a fresh perspective on their industry’s outlook. Today we’ll take a look at the top emerging themes from the NRF Conference for 2013. Below each, you’ll also see some the ways Google is getting involved to assist you in driving these initiatives in the months to come. 1. Omnichannel: This is certainly the buzzword of 2013! Many research groups (Foresee, Deloitte, and others) featured recent studies focused specifically on the changing behavior of shoppers across channels. Others discussed the importance of a seamless customer experience between online, mobile and in-store channels. Because of this trend, Google recently upgraded its AdWords advertising ...

(cross-posted on the Inside AdWords Blog ) What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013. Check out our upcoming live webinars: Build Awareness 02/12 [Multiscreen] Brand Building in a Multiscreen World 02/20 [YouTube] How to Build your Business with YouTube Video Ads 03/05 [Social] How to Use Google+ and Make Social Work for You 03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives 03/27 [Wildfire by Google] The Call for Converged Media Drive Sales 01/29 [Analytics] Google Tag Manager: Technical Implementation *today* 02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping 02/...

(Cross-posted on Google Commerce Blog ) Today we’re excited to introduce Zavers by Google —a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- increasing basket size and redemption rates. So dog owners don’t get cat food coupons and parents of teenagers don’t get diaper coupons. Unlike traditional media, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers a ccess to an extensive network of manufacturer coupons, opening up new retail revenue streams. With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual. Redemption occurs in real time, with savings automatically deducted at checkout when shoppe...

The decorations , the family get-togethers , the ugly sweaters — these are the unmistakable signs that the holiday season is in full swing. But no December would be complete without the final mad-dash to buy gifts for loved ones on your list. And if you’re like me, you may have a gift or two (or ten) left to buy at the last minute. No sweat — you aren’t alone. While people started searching on Google for gifts in mid-October, holiday shopping is far from finished. More than 60% of people are still shopping for gift ideas post-Cyber Monday (Google/Ipsos study), and as of yesterday, shoppers have 37% of their purchases to complete . To help last-minute shopping procrastinators tick the remaining gifts off their lists, retailers have made it easy by crowning December 17 as “Free Shipping day” - or as we call it, Oh Ship! Day. We’re making it easier to find retailers that offer free shipping by allowing you to sort by items that have free shipping or are in-stock in stores nearby on Go...

As we count down to the last few shopping days before Christmas, we took a look at the top searches on Google to see which toys made this year’s wish list and found a blend of nostalgia and tech. From Furby to the LeapPad, this season’s top toys span retro remakes to kid-friendly tablets, and everything in between: Stompeez Build a Bear LeapPad 2 Furby Easy-Bake Oven Lego Minecraft Stuffies Crayola Doc McStuffins Toys Lego Ninjago This season, even physical toys are integrated with digital technology, enhanced with interactive experiences and games on websites and mobile apps . But digital has not only influenced how kids interact with toys today, it has also changed the way shoppers research and purchase their gifts. More than 68% of all toy sales are now influenced by the web ( Google/Compete Toy study ). And multiscreen shopping is in full force - 55% of toy shoppers have used a laptop to compare prices, 15% used a mobile phone, and 10% used a tablet ( Google Consumer Survey ). As ...