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Join Anastasia Holdren for a 30-minute Hangout on Air hosted by Google Engage for Agencies featuring the benefits of remarketing on the Google Display Network. Learn about the different remarketing strategies you can implement to help clients achieve their online goals. Anastasia Holdren is President of SEM Training, providing training and consulting for Google AdWords advertisers. Working with Google, she piloted the Seminars for Success program in 2006. RSVP for the hangout here

Demand for mobile phones shows no signs of slowing down - in fact, according to one study smartphone subscriptions in the US increased by 50% year over year in 2012*. There are many ways to purchase a phone today, and even more choices and options that come with it. To better understand how people shop for mobile phones, Google teamed up with Compete to look at shopping patterns for mobile phones and how they have changed over the past year. Here are some highlights from our findings: Devices drive more purchases; less buy to upgrade Year over year, 25% more consumers purchased a phone to get the latest and greatest device while 9% less purchased because they were eligible for an upgrade. In fact, 1 in 3 smartphone buyers select a phone first, then a carrier. More choices, more online research The proliferation of non-exclusive devices at carriers has resulted in more switching, brand uncertainty and cross shopping. One in 3 shoppers switched carriers (up 39% YOY) and nearly half (4...

(cross-posted from the Google Commerce Blog ) We all rely on the web to turn our intentions into actions quickly and easily. From planning a spring break or a trip to the movies to finding the perfect gift for someone we love, the world is increasingly at our fingertips. And over the last few years, we've worked hard to bring the speed of the web to the real world. With Google Play, for example, you can now buy or rent books, movies and TV shows in seconds. Today we're starting a new experiment, Google Shopping Express. It's a local delivery service that we hope will make it possible for you to get the items you order online the same day, and at a low cost. It's incredibly early days and so the service is only available to a small number of people in the Bay Area. As a tester, you will be able to shop online, in a single place, from retailers such as Target, Walgreens, Staples, American Eagle and Toys“R”Us/Babies“R”Us -- along with locally distinct shops such as San F...

(cross-posted from the Official Google Blog ) Today marks the debut of the new Think Insights , Google’s hub for marketing insights and inspiration for advertisers and agencies. On google.com/think, you can learn about the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools. You’ll also find industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more—all to help you make the most of the web. Every week, we’ll feature content that spans industries and interests. Here’s a snapshot of our top stories: In Understanding the Full Value of Mobile , learn how sporting goods industry leader adidas worked with digital performance agency iProspect to understand how mobile drives value beyond mobile commerce, particularly in-store sales. The campaign proved that mobile brought a 680% incremental increase in ROI The Hyundai Elantra: Driveway Decision Maker campaign ...

(cross-posted on The Google Commerce Blog ) People today are constantly connected, presenting a tremendous opportunity for retailers to deliver the right products to them across devices anytime, anywhere. We recently announced the release of enhanced campaigns to help advertisers reach customers in a multi-screen world. Today we're pleased to announce the Product Listing Ads are now eligible to appear on smartphones globally, extending the shopping experience already available desktops and tablets. When a user enters a shopping-related search, a commercial format that displays products in a single unit may appear above organic search results. This ad unit is labeled as a 'Sponsored' and displays rich product images, prices, retailers, and more. This mobile shopping experience will be available in all markets currently serving Product Listing Ads. Below are a couple of examples of what a shopper might see when searching for a product from their phone. In the image on the l...

(cross-posted on the Inside AdWords Blog  and Google Commerce Blog ) On February 13, Google Shopping results in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic began to transition to a new commercial experience built on Product Listing Ads. If you’re a merchant in one of these countries and you’re currently promoting your products on Google Shopping for free, you’ll need to create a Product Listing Ad campaign to maintain your traffic and presence. You can learn more about this transition in our recent announcement. KEEP YOUR PRODUCTS VISIBLE To ensure that your products remain eligible for promotion on Google Shopping, we’ve built an easy way for you to create Product Listing Ads. You can complete the following three simple steps in Merchant Center: Set up a basic Product Listing Ad campaign: You’ll be able to create a new AdWords account in Merchant Center if you don’t already have one. Customize your ca...

For those of you that have not yet finished -- or started -- your Valentine’s Day shopping this year, fear not! You are not alone....In 2012, the top e-Commerce spending day last Valentine’s season was on the holiday itself - February 14th! Similarly, if your business spikes around Valentine’s Day, be certain that you continue your advertising through Valentine’s Day as many shoppers will fall into the “last-minute” category. Last year, both online and offline shoppers were prepared to spend more than they had in recent years past. According to the NRF, the average shopper spent $126 on Valentine’s Day. This is an excellent sign of consumer confidence, as we have not witnessed a number this high since 2008. Total sales for V-Day 2013 are estimated at $18.6M, up 5.97% vs. last year. Many popular Valentine’s Day gift categories performed exceptionally well last season with the majority seeing double digit growth rates in traffic: Flowers: +12% Jewelry: +25% GIfts: +27% Watches: +30% Gift...