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We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers. To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like: How should you structure your campaigns: by product line, performance, or both?  Which feed attributes have the best chance of improving CTR? Are you adjusting bids quickly enough during peak seasons? Download the “ Shape Up Your Shopping Campaigns ” guide now to ensure you’re making the most of your PLAs and data feeds.  For additional help, here are a few resources: Tutorial Videos to help you get started AdWords Help Center for more detailed information on Shopping campaigns Learn With Google Webinar (April 15) for upgrade tips Learn With Google Webinar (May 22) for more advanc...

(cross-posted from the Google Inside AdWords Blog ) Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014. To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign. However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option today to help you upgrade. After setting up your Shopping campaign, you’ll be taken to a new page to create ad groups. Here, you’ll see two options: the ability to start fresh with one ad group or create one or many ad groups based on a regular PLA campaign. Note that some parts of a regular PLA campaigns aren’t transferable to a Shopping campaign, li...

(cross-posted from the Inside Adwords Blog ) In February, we made Shopping campaigns available to all Product Listing Ad (PLA) advertisers and, in March, we released AdWords API support to help you manage your campaigns at scale. Shopping campaigns offer the ability to browse your inventory directly in AdWords, report on your performance down to the product-level, and bid competitively with new metrics like benchmark data and impression share. We’ve received great feedback from you so far and are excited to share what’s next: Size your opportunity with Bid Simulator  - To provide more actionable insight into your PLAs, we’ve been rolling out a Bid Simulator that’s now available in all Shopping campaigns. With a Bid Simulator, you can now estimate how bid changes could impact your impressions, clicks or costs. Options to create a Shopping campaign  - In the coming days, we’ll be adding some options to help you get started. You would be able to create a Shopping camp...

(cross-posted from the Google Commerce Blog ) Want to spend less time worrying about your online purchases? With Orders, a new feature in the latest version of the Google Wallet app for both  Android (v. 4.0+, US only) and iOS (v. 6.0+, US only),  you can automatically track your online orders. Google Wallet also notifies you about the status of your orders, plus shows your past orders all in one place. How it works Once you activate Orders in Google Wallet, you’ll be able to see any receipts sent to your Gmail right in the Google Wallet app. We’ve also worked with primary package carriers in the US so that when your order status is updated, you’ll get notified of the update through Wallet. So whether your order is shipped, out for delivery, or delayed, you’ll never wonder about the status of your order. Easily find your order information Google Wallet also makes it easy to see your order history and details of what you’ve purchased all in one place. You can view the pro...

(cross-posted from the DoubleClick Search Blog ) During the 2013 holidays, we shared some tips and tricks on how to adjust your bid strategies to take advantage of seasonal opportunities. Today, we wanted to take a look back and highlight one of our holiday success stories with the DoubleClick Search Performance Bidding Suite for real-time bid optimization. The following story comes from the VivaKi Search Hub -- VivaKi’s marketing support service that uses a deep knowledge of DoubleClick Search to drive results for their advertisers’ search programs.   One of the VivaKi Search Hub’s advertisers, a large retail brand, looked to the team to overhaul their current strategies for maximizing results over the 2013 Black Friday and Cyber Monday shopping days. To prepare for this peak time, the team turned to the DoubleClick Search Performance Bidding Suite to automate bids based on real-time conversion data, and respond immediately to market changes.   Timothy Lackhouse, Team Lea...

Search data from Sunday night's Academy Awards reveals that women are taking style inspiration from the stars and are looking for Oscar dresses with an eye to buy. In fact, people search more for information on the dresses than they do for the nominees themselves. Whose dress was most popular this year? And how are brands capitalizing on this interest? See more trends and insights we learned from Hollywood's biggest night on Think with Google .

(cross-posted from the DoubleClick Search Blog ) In an earlier blog post , we highlighted how shoppers exposed to a brand’s Product Listing Ads (PLA) and text ads are more likely to engage with that brand. To take full advantage of this opportunity across ad formats, it’s important that retailers have both a complete, accurate product feed and the tools to manage their campaigns at scale. T oday we’re excited to announce that DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence . As an add-on solution to the DoubleClick Search Commerce Suite , the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search . Especially with the announcement of Shopping campaigns , having a detailed product feed is crucial for retailers to run high-impact search campaigns. This integration benefits retailers in the following ways: Build optimized p...