mortiz077

(Cross-posted from the DoubleClick Search Blog ) When consumers act, they act fast. Retailers can get a leg up in the marketplace by responding to consumers’ needs as they surface. While some events, such as holidays and championship games, can be anticipated, others, such as weather-related issues, cannot. Using real-time technologies in search, brands can dynamically adjust their reach, competitiveness and relevancy with their target audiences at the most critical times. In a new Think Insights article, Casandra Jones, Account Director at iProspect, tells us the benefits of adopting SEM tools that act in real time to achieve search success as these important events and conversations occur. Check out Casandra’s article on the Think Insights page here , and let us know what you think on Twitter or our Google+ page .

(Cross-posted from the Inside AdWords Blog ) With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire , we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like Farfetch , US Mattress , LiBoutique and ValuePetSupplies are seeing great success thanks to the retail-centric interface, item-level reporting and competitive benchmark data. For those of you who’ve upgraded, we’re excited to introduce two new tools to make campaign management, specifically bid optimization, easier. Bulk Uploads: You now have the ability to download a product group report, edit your bids and destination URLs, and import your changes using bulk uploads .  AdWords Editor: We’ve heard your feedback, and with the latest version of AdWords Editor , you can edit your bids and destination URLs for individual product groups at scale. At this time, A...

Marketers are increasingly turning to search advertising as a way to learn more about their brands and how they can better connect with consumers. L'Oréal Paris, for example, used search to reach a wide audience looking for information about the popular “ombre” hairstyle in 2012. At the time, this hair treatment was only done in salons, but L'Oréal Paris saw the potential in a home market product and it developed one in just a few months. The brand then created YouTube content devoted to the topic, got widespread press coverage, and owned the search for the term—all of which established brand awareness. In the end, the people who had alerted L'Oréal Paris to the trend saw search ads that linked to helpful information, at the moment when they needed it. While search ads haven’t typically been part of the brand marketer’s toolkit, some like L’Oreal Paris are catching on to their value in building brand awareness. A recent Google/Ipsos MediaCT meta-study showed that search ads...

We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers. To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like: How should you structure your campaigns: by product line, performance, or both?  Which feed attributes have the best chance of improving CTR? Are you adjusting bids quickly enough during peak seasons? Download the “ Shape Up Your Shopping Campaigns ” guide now to ensure you’re making the most of your PLAs and data feeds.  For additional help, here are a few resources: Tutorial Videos to help you get started AdWords Help Center for more detailed information on Shopping campaigns Learn With Google Webinar (April 15) for upgrade tips Learn With Google Webinar (May 22) for more advanc...

(cross-posted from the Google Inside AdWords Blog ) Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014. To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign. However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option today to help you upgrade. After setting up your Shopping campaign, you’ll be taken to a new page to create ad groups. Here, you’ll see two options: the ability to start fresh with one ad group or create one or many ad groups based on a regular PLA campaign. Note that some parts of a regular PLA campaigns aren’t transferable to a Shopping campaign, li...

(cross-posted from the Inside Adwords Blog ) In February, we made Shopping campaigns available to all Product Listing Ad (PLA) advertisers and, in March, we released AdWords API support to help you manage your campaigns at scale. Shopping campaigns offer the ability to browse your inventory directly in AdWords, report on your performance down to the product-level, and bid competitively with new metrics like benchmark data and impression share. We’ve received great feedback from you so far and are excited to share what’s next: Size your opportunity with Bid Simulator  - To provide more actionable insight into your PLAs, we’ve been rolling out a Bid Simulator that’s now available in all Shopping campaigns. With a Bid Simulator, you can now estimate how bid changes could impact your impressions, clicks or costs. Options to create a Shopping campaign  - In the coming days, we’ll be adding some options to help you get started. You would be able to create a Shopping camp...

(cross-posted from the Google Commerce Blog ) Want to spend less time worrying about your online purchases? With Orders, a new feature in the latest version of the Google Wallet app for both  Android (v. 4.0+, US only) and iOS (v. 6.0+, US only),  you can automatically track your online orders. Google Wallet also notifies you about the status of your orders, plus shows your past orders all in one place. How it works Once you activate Orders in Google Wallet, you’ll be able to see any receipts sent to your Gmail right in the Google Wallet app. We’ve also worked with primary package carriers in the US so that when your order status is updated, you’ll get notified of the update through Wallet. So whether your order is shipped, out for delivery, or delayed, you’ll never wonder about the status of your order. Easily find your order information Google Wallet also makes it easy to see your order history and details of what you’ve purchased all in one place. You can view the pro...