mortiz077

(cross-posted on the Google Analytics Blog ) "Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an ecommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!" -- Danny Gavin, VP and Director of Marketing at Brian Gavin Diamonds Our Enhanced Ecommerce features in Google Analytics are officially out of beta today, complete with brand new tools like Product Attribution . Combined with our new Shopping Campaigns report , Google Analytics provides our retail clients with an integrated view of their customers. As part of today’s announcements, we’re also excited to highlight partnerships with Shopify , PrestaShop , Blue Acorn for Magento, and mShopper . Using Enhanced Ecommerce in conjunction with our partners’ products simplifies the implementation process and gives you a full set of tools to create and optimize your ecommerce site. Please see the end of th...

Conventional wisdom suggests that the rise of digital is making local retailers obsolete. But the reality is much different—technology actually presents new opportunities to help savvy retailers connect with consumers, drive them to the store and increase sales. To better understand the impact of smartphones and online information on in-store shopping, Google partnered with Ipsos Media CT and Sterling Brands to conduct an online survey. With this new research, we were able to uncover the real relationship between digital and local retail, as well as debunk three common retail myths. Myth: Search results only send consumers to e-commerce sites. The Reality: Search results are a powerful way to drive consumers to stores. Many retailers believe that when shoppers look for products online, they limit their research strictly to e-commerce websites. In reality, three out of four shoppers who find local information in search results helpful are more likely to visit stores. When information ab...

(Cross-posted from the Google Analytics Blog ) Plan ahead. Over the past few years, we’ve seen the holiday rush begin earlier and earlier . And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We’ve analyzed transaction behavior from a portion of our Google Analytics accounts over the 2013 holiday season to develop a guide for seasonal success.  Which days drive the most transactions? In order to develop a successful holiday retail strategy, it’s important to first understand the days that drive the most sales for your business. Once you understand this, you can craft a strategy that optimizes your media and promotion not only for these days, but for the entire holiday...

Are you an Elsa, Olaf or Anna? Judging by the top trending searches for Halloween costumes on Google, you’re going to see a lot of each on the streets this October 31. The characters from Disney’s animated blockbuster make up three of the top five trending costumes this year. While last year’s list featured popular choices from TV ( Breaking Bad ) and the viral video “What Does The Fox Say,” movie-themed costumes are dominating this year. Maleficent and Teenage Mutant Ninja Turtle costumes round out the top five. Costumes from Guardians of the Galaxy, Captain America and The Avengers take places 6 through 8, while video-game Assassin's Creed and pet costume were the only non-movie themed costumes trend to make the Top 10. With more than half of their traffic coming from Google, online retailer BuyCostumes.com anticipated the surge in interest around these top costumes and tailored their Google Search advertising to ensure that they’re connecting with consumers as they’re looking f...

(Cross-posted from the Google Commerce Blog ) This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. 1 That’s because shopping doesn’t stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we’ve gone from midnight snacking to midnight shopping. To understand how digital trends will impact this year’s shopping season, we conducted our annual Holiday Shopper Intentions research with Ipsos MediaCT, surveying consumers on their shopping behavior. We found that people are shopping earlier, using online video to help with research, and turning to smartphones as personal shopping assistants. Black Friday is becoming a month-long event People are starting their research early...

(Cross-posted from the Google Inside AdWords Blog ) With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research , 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a Holiday Shopping Checklist filled with the season’s best practices for retailers to maximize performance across both Search and Shopping campaigns. In addition to our checklist, here are the top holiday trends from last year and tips from the Google Shopping team on how to make this Q4 a good one. Address increased shopping demand today . Last holiday season, traffic sent to merchants from Google Shopping doubled year-on-year. 1 This momentum has continued and in July we saw traffic sent to merchants surpass last year’s peak holiday traffic from Google Shopping. 2 Not only has consumer interest increased, but it is also beginning earlier. Our research shows last year consumer interest in Black Frid...

The 2014 holiday shopping season is nearly upon us, and some shoppers are likely already looking for gifts to purchase. This year, brands and marketers have the chance to connect with shoppers as they search for the perfect products throughout the season. Data shows that shoppers are increasingly turning to mobile—last year, 40% of Black Friday's online shopping was on mobile. Marketers can use mobile to capture interest at the exact moment a customer needs information, and hopefully make a lasting connection between consumer and brand. Visit Think with Google to read about all 5 trends marketers should know for the upcoming holiday season.