The Lap of Luxury: How Affluent Shoppers Buy Luxury Goods

How do shoppers use digital to research and buy luxury goods? Google teamed up with Ipsos to reveal how affluent consumers shop for high-end fashion, accessories and jewelry. We found luxury buyers are digital-savvy: They are multiscreen consumers, they use the internet more than any other medium for research, and most still make their purchases in a store.

To learn learn more about luxury shopping behaviors, access the Lap of Luxury Infographic or full study on Google Think Insights.  

Posted by Katrina Echt, The Google Fashion Brands Team

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